Wednesday 26 July 2023

HCM 4.0 MODEL – THE INWARD/OUTWARD APPROACH # PART A - VOICE OF THE CUSTOMER

HCM 4.0 MODEL –

THE INWARD/OUTWARD APPROACH

’There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new capabilities “ says Jeff Bezos (Founder of Amazon)

The strategic pathway espoused by Jeff Bezos is indeed a guideline for HCM 4.0 in its journey to make the function business centric.

The critique  against the HCM function in the past has been … that it is an inward looking function without  touch of the market conditions or the external realities. The truth is HCM must now reach further into to external environment of the business to understand more deeply the business agenda  We can name it the  INWARD/OUTWARD APPROACH.

PART (A) - THE VOICE OF THE CUSTOMER

 

The  OUTWARD /MARKET APPROACH  ( “voice of the customer “) means addressing the market trends and compulsions and responding to the forces of competitive market strategy.

HCM 4.0 is centered around the business  environment and the challenges it throws at the HCM function. The real value of HCM is how precisely it is attuned to business realities.  The business’ goals – that is its strategic imperatives – sit at the center  of any HCM strategy

Following that the  VOICE OF THE CUSTOMER begins with a  business mindset and an externally focused view. HCM 4.0  to remain relevant need to shift from the hitherto inward boxed-up  perception of the role of the HCM function. Keeping an eye on the external business environment and the markets is now something which HCM professionals  need to do.

To elucidate the above concept let’s take an example:

A product innovation by the near competitor  for a  technology company means a chain of reaction to challenge the pioneer. This begins with overhauling  the company’s product design and R&D department;  the chain  effect passes on to the Manufacturing Department who need men machine and methods to bring the new product into reality. As a consequence  the marketing department has to rejig its strategy to challenge the market leader and penetrate their market  .

 

 At each of this inflection points the HCM 4.0 leaders must have a proactive action plan to make it business centric. HCM 4.0 has a role to bring in the right people or develop the right competencies; created the change readiness; have a long-term plan for culture of innovation to replicate the process in future


 

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With Best Wishes


Dr Wilfred Monteiro